Share 12: How to Attract Customers and Not Waste Your Marketing Budget

Got a business? Here’s some decent advice on marketing from CrowdSpring:

http://blog.crowdspring.com/2013/04/small-business-digital-marketing-forrester/?utm_source=cS+News&utm_campaign=638b4b8b40-1May2013_newsletter_Buyers&utm_medium=email&utm_term=0_93fe581250-638b4b8b40-82087589

From the article:

“A new digital marketing report from Forrester surveying more than 64,000 online consumers in the North America and 21,000 in Europe reveals interesting data about consumer reactions to different marketing channels.”

Have fun. 🙂

Share 1: The Capitalist Network That Runs the World

Here’s an oldy but a goody, thought I’d share. From NewScientist.com:

http://www.newscientist.com/article/mg21228354.500-revealed–the-capitalist-network-that-runs-the-world.html

From the Article:

“The work, to be published in PLoS One, revealed a core of 1318 companies with interlocking ownerships (see image). Each of the 1318 had ties to two or more other companies, and on average they were connected to 20. What’s more, although they represented 20 per cent of global operating revenues, the 1318 appeared to collectively own through their shares the majority of the world’s large blue chip and manufacturing firms – the “real” economy – representing a further 60 per cent of global revenues.

When the team further untangled the web of ownership, it found much of it tracked back to a “super-entity” of 147 even more tightly knit companies – all of their ownership was held by other members of the super-entity – that controlled 40 per cent of the total wealth in the network. “In effect, less than 1 per cent of the companies were able to control 40 per cent of the entire network,” says Glattfelder. Most were financial institutions. The top 20 included Barclays Bank, JPMorgan Chase & Co, and The Goldman Sachs Group.”

Thoughts, theories, anyone?

FYI, I’ll be posting a little bit of everything about anything and everything–so, it won’t just be all political.